WHAT WE DO
Capabilities
PUBLIC AFFAIRS
AND STRATEGIC
COMMUNICATIONS
AND STRATEGIC
COMMUNICATIONS
WHAT WE DO
PUBLIC AFFAIRS
AND STRATEGIC
COMMUNICATIONS
AND STRATEGIC
COMMUNICATIONS
Our team possesses the professional competences and all the available instruments and technologies in the domain of Public Affairs and Strategic Communications. We implement the different-difficulty and various-field projects, including the crisis and reputation campaigns, in the digital domain as well. Being present within all communicational dimensions, we attain the sustainable image perception of our clients, be they persons, companies or public authority entities. And, through the implementation of the comprehensive strategies, we facilitate their business development.
WHAT WE DO
- Communications and reputation audit, as well as the analysis of the company’s information activity
- Elaboration and implementation of the communications strategy, incl. amid the crisis and post-crisis period
- Interaction with the media and the public opinion leaders, creation of the long-term loyal connections with them
- Work with the content: construction of newsbreaks and messages, abstracts’ writing, texts for press releases, announcements, commentaries and articles
- Arrangement of Public Affairs and PR-events, incl. in the interests of public authorities: press tours, business breakfasts, briefings, round tables, conferences and public events (grassroots)
- Elaboration of special media projects
- Reputation formation and the image positioning creation, pertaining to the company’s upper management
- Public speaking skills’ training for the company’s upper management, incl. amid the crisis period
- Assessment of risks and challenges for the company within the communications dimension, monitoring of crisis development and identification of its typology, analysis of its scale, duration and consequences
- Urgent response to the crisis situation: control of information flows and blocking of negative information
- Crisis consulting services
- Creation of the reputation protection system within the legal proceedings and corporate conflicts; litigation and crisis PR
- Formation of the target audiences’ loyalty to the brand
- ORM: online reputation management
- SERM: correction of the search engine results (elimination of all the negative information)
- SMM: promotion through the social media resources
- Web-development: any-difficulty web-sites
- Web-analytics and work with Big Data: data collection, analysis and interpretation
- Targeted advertising: demonstration of advertisements for audiences with any characteristics, using the social media resources
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